Purpose:

A vital part of trial preparation is developing a compelling presentation strategy.  Most cases are complex and involve many witnesses, a multitude of critical facts, and hundreds, if not thousands of documents. Getting a case down to “clear and simple” is one of the most important challenges that trial attorneys face. No matter how complex the underlying issues are, our jury consultants will work with you to frame and anchor your case in the bedrock principles of sound communication and strategic design.

While there are many issues and dimensions to each case, Case Strategy sessions help develop the most compelling story so that the jury can not only understand what evidence there is, but also understand what it means in the context of the litigation.

Method and Results of a Case Strategy Session:

The case strategy session is a one-day process that focuses on the development of the case story, themes, and language that will effectively simplify and clarify your case. The session’s focus is tailored to meet the particular needs of mediation, arbitration, bench trial, or jury trial. The case strategy is designed to:

• Identify central case strengths and weaknesses, focusing on how to successfully integrate them into the case story.
• Develop a compelling case theory and persuasive themes.
• Outline the strongest and most critical case story elements.
• Strategize and design demonstrative exhibits.
• Assess additional needs in the form of recommendations and an action plan for such thing as graphics, a focus group, surveys, or technology needs.

At Prolumina, we conduct very structured brainstorming sessions that will help you sort everything out and deal with case complexity issues. The “60-Second Trial” is a simple, but highly effective tool used for zeroing in on the issues that really matter, forcing you to identify and eliminate the non-essential early on.  The “60-Second Trial” is also useful in identifying themes, preparing a memorable opening, structuring your key message and delivering a powerful summary.